An Open Rate refers to the percentage of recipients that click open a specific email you have sent within your campaign. The number of individuals opening your emails will determine the success of your marketing strategies. So, you need to learn how best to increase Email Open Rates.
Aside from Bounce Rates, Open Rates are another email-related metric that has a hand in your Marketing Campaign’s success. To calculate your Open Rate, you divide the number of total emails sent by the number of opened emails.
For example, you have sent 100 emails to your subscribers. If 20 recipients opened the email, your Open Rate would be 20%.
A good percentage, or rather Open Rate, usually depends on the industry. However, in general, a good Open Rate “should be between 17-28%.”
Source: SuperOffice.
What makes Open Rate an essential factor is that opened emails show subscribers’ interests and engagement in the campaign.
This, in turn, will result in spreading the Email Marketing campaign, which is similar to shares and likes on several Social Media platforms.
Here are some helpful details on how to make a successful Open Rate and obtain a high rating.
Tips to Increase Email Open Rates
To successfully increase Open Rates, the most important thing to look into is the format of your email. After all, the email itself is crucial when it comes to boosting your Open Rate. Some of these critical factors include:
Create Attractive Subject Lines
One way to increase Open Rates is to make the subject line attractive or exciting for the reader. You can start by focusing on crafting a creative email subject line.
Source: Zippia.
Here are some examples of interesting subject lines. Using any of these will improve your Email Open Rates:
Curiosity-based Subject Lines
These subject lines are created to entice or trigger the reader’s curiosity for them to get their attention on your email.
However, you should also know that there are words that need to be avoided warding off your subscribers.
A few examples include “confirm,” “features,” “get paid,” and “upgrade.”
Personalized Subject Lines
Applying personalized subject lines that sound more casual and human attracts more attention. For example, adding the name of the subscriber/customer will get their attention immediately.
“Free Offers” Subject Lines
Subject lines that provide free offers, such as promotions, discounts, and rewards, will quickly grab your subscribers’ attention.
These will affect the current email campaign and give them even more anticipation to wait for your next campaign.
Shocking Subject Lines
Another way of grabbing subscriber attention is implementing shocking or serious-sounding subject lines.
Though similar to the “curiosity-based” subject line, this method is more risky and needs a lot of planning and care.
Make Your Email Subject Matter.
Your email content should be so interesting that subscribers will look forward to or anticipate your marketing campaign when they read it.
You should tailor the content on your emails to fit specific individuals for entertaining and providing information about your campaign or marketing sales.
It’s essential, especially to bring in new subscribers to your business. You should balance both the informative and creative aspects of your email content. Keep your audience connected to your email without going overboard with the content and details.
Time Your Email Sending Right
You must send your emails at the right time for your subscribers. Thus, your emails are sent to subscribers when they can see your email in their inboxes. Therefore, they have more chances to open up and engage with it.
Source: Popupsmart.
You can also apply Drip Email Marketing to send automated emails at specific times based on user actions.
Segment Your Email List
It is crucial to segment each email list based on the preferences of different groups of audiences. As a result, you can ensure that each email sent focuses on individual interests and peaks their attention towards the email.
You need to look into essential criteria such as Demographics, Group Behavior, and the focus interests within the group. You can even use Behavioral Email Marketing to further tap into these criteria!
It is a necessary strategy for any marketer to improve Email Marketing efforts. Applying this strategy will allow you to send more personalized emails to the relevant focus group.
Segmenting your email lists increases engagement, drives your campaign results, and improves your business’ sales.
Engage and Build Customer Trust
Following these suggestions in optimizing your email gets more audiences to engage with the email, thus increasing your Open Rates. As a result, this provides a significant increase in building customer trust in your business.
Optimizing this engagement results in having higher chances of obtaining regular customers. The steady return of regular customers and the increase of new ones will only contribute to even more sales due to your campaign.
Final Thoughts
Improving your email content and sending it to the right audiences will help increase Open Rates.
It is always better if you reach further to get more results and reach higher to obtain more for your business goals. Optimizing beyond the average ratings is beneficial and good motivation within your business system. Reaching higher numbers means you are making good to great sales.
Getting a metaphorical foot in the door with recipients is one thing. It’s another to use Lead Generation Tactics and make the most out of your emails.
