Long before the pandemic, there was already an evident rise in mobile marketing in Asia. However, COVID-19 just strengthened mobile marketing and showed consumers in Southeast Asia leading with more than 887 mobile connections in the region which is 132% of the entire population.
It is essential to stay up to date with these trends as businesses to execute effective marketing campaigns. This article aims to explore the futuristic technologies that shape mobile marketing in the continent of Asia.
Current Trends in Asian Mobile Marketing
This section of the article aims to have an in-depth discussion about emerging trends in the topic like augmented reality (AR), virtual reality (VR), and more. However, when you talk about mobile marketing one of the things businesses should consider is understanding the importance of a mobile friendly design. Given that most consumers already use their smartphones to look up business or purchase from businesses, it is important to give them a user-friendly experience.
Augmented Reality (AR)
First of all, augmented reality or AR is a better version of the real world that is attained by using digital visual elements, sounds, or other stimuli and executed through technology. This innovation is vastly seen in the industries of mobile computing and business applications.
Virtual Reality (VR)
Virtual reality, on the other hand, is a three-dimensional environment generated by a computer that is designed to look and feel like the real thing. This invention allows users to fully-immerse themselves and interact with surroundings in the virtual world.
Augmented Reality (AR) and Virtual Reality (VR) in Mobile Marketing
The integration of augmented reality and virtual reality in mobile marketing boasts an engaging user experience. A few companies have used AR and VR in their mobile marketing campaigns to boost user experience. A good example for this is IKEA’s place app that allows customers to measure their products virtually and if it fits their ideal set space.
Artificial Intelligence (AI) and Personalization in Asian Mobile Marketing
Artificial intelligence has played a significant role in today’s mobile marketing in Asia. The innovation has allowed users a more personalized mobile experience. While automation is a different function in itself it has also significantly helped businesses communicate with customers and prospects.
Marketing automation automates numerous elements for a business to save time and resources that result in efficiency when handling clients. These rapid responses consumers receive when messaging a brand are likely the outcome of automation.
However, artificial intelligence allows these responses to become more personalized according to the customer’s data and behavior that allows the innovation to predict needs and preferences then curating desired responses.
5G Technology and Its Implications for Mobile Marketing
Along with everything on rapid growth, this includes 5G connectivity and how it has influenced mobile marketing. There has been a quick rollout of 5G in Asian countries which has, in turn, enhanced mobile marketing capabilities like shorter loading periods, improved photo and video quality, and more.
Challenges and Considerations in Adopting Emerging Technologies
There are barriers to the emerging trends in mobile marketing like the above mentioned, augmented reality, virtual reality, and artificial intelligence. Over the years, there have been ethical concerns in relation to the use of the recent innovations.
It is important for organizations who utilize these technological advancements. It is paramount that businesses ensure user privacy and data security in incorporating these innovations into their mobile marketing efforts.
There are other mobile marketing strategies that organizations can also use to their advantage. These strategies can include: push notifications, SMS ads, QR codes, video ads, and mobile banner ads. Moreover, businesses can pursue the following objectives to improve their efforts: create mobile brand awareness, increase mobile website traffic, mobile lead-generation, and mobile app download.
Final Thoughts
There are numerous mobile marketing trends in Asia that can significantly impact small to large businesses across the continent. All businesses have to learn is how to navigate the mobile marketing scene and find their brand’s strengths and weaknesses and how to incorporate these trends into their businesses seamlessly.
