Why Voice Search is Important for SEO

Businesses are all vying to make their mark on search results pages through Search Engine Optimization Strategies. SEO is vital […]


Google Ads Conversion Lift: A Guide for Paid Ads Marketers

Google Ads Conversion Lift allows advertisers to measure metrics driven by the audience who sees your advertisements. For instance, it […]

Paid Search

PPC Test Failure and How to Improve Campaigns

Pay-Per-Click Tests can be integral to achieving more online visibility with the ideal audience at the perfect time. So, marketers […]

Paid Search

Social Media Giveaway Ideas and Contest Suggestions

Social Media Contests are an example of a powerful Marketing Strategy. Not only can they draw the attention of other users […]

Social Media Marketing

Keyword Research for PPC and Best Practices for Marketers

The key to success for any Digital Marketing Strategy is using the right keywords. If a Paid Marketing Specialist doesn’t […]

Paid Search

Are PPC Brand Awareness Campaigns Worth It?

One critical objective of Online Marketing Strategies, aside from boosting sales, is to spread brand awareness. For instance, Instagram Micro-Influencers can help […]

Paid Search

Your Mobile App Target Audience and How to Reach Them

To ensure better results, all Digital Marketers must define their intended audience. The same applies to Mobile Marketing Specialists who […]

Mobile Marketing

How Does Location-Based Mobile Marketing Work?

“95% of global companies” use location-based services to reach their customers. It’s no wonder, considering how effective it is at getting […]

Mobile Marketing

Digital Marketing in Canada: A Guide for Businesses

Digital Marketing Strategies are some of the best ways to reach your target market. In this article, we will examine […]


The Benefits of SMS Marketing for Businesses: A List

Of the many Marketing Channels a business can rely on, there are several benefits to using SMS. One chief advantage […]

Mobile Marketing