Tips for Automotive SEO: A Guide to an Effective Campaign
If you work in the automotive industry, then you already know the importance of a great search campaign. This is especially crucial since 95% of those planning to purchase vehicles use the Internet as a source of information. So, here are the five best tips for Automotive SEO to improve your website.
What is Automotive SEO?
Automotive SEO is a marketing effort that draws on the core elements of effective Content Marketing Strategies. So Automotive SEO Experts apply those strategies in their field and campaigns.
Additionally, Automotive SEO is a form of Digital Marketing. More specifically, it helps car dealership websites rise to the top of search engine rankings. This strategy involves on-page optimizations, local SEO initiatives, and more.
Automotive SEO changes the relevancy of web pages or sites on Search Engine Results Pages. To help them rank higher on SERPs, one must optimize things like:
- navigation links;
- meta tags;
- content; and
Written below are some of the best practices and tips for automotive SEO that you can follow.
First Impressions Matter!
How you build your website matters especially when it comes to eCommerce websites. This is true, especially for Automotive Websites.
The popularity of online shopping has increased dramatically, with more than two billion people making purchases as of 2020. Additionally, the ability of dealerships to reach customers outside their designated market area, your website needs to rank well on Google to stand out from the competition.
As a result, you have to make your site look presentable while also ensuring that you post quality content. The goal is to have a website that is designed and maintained accordingly. Thus, you can rank high within Google’s search results.
Here are Some General Tips for Automotive SEO:
- Create a good UX/UI design that is easy to understand;
- Include videos or pictures in your content;
- Make sure your website is navigable;
- Test out the refresh rate;
- On your homepage, aim for at least 400 words;
- Provide useful contents;
- Include your information including the cities you serve, and contact info; and
- Add a search bar and a social plugin to your website
Another key tip is to remember to make your website look good. This doesn’t just apply to desktop but also on mobile devices as well.
This is important since 4 out of 5 consumers use smartphones to shop. So, they search for relevant information before making the final decision to purchase. You can even use tools to test if the site works well on mobile or not.
In the Automotive Industry: Keywords are Your Key
When you’re crafting a strategy revolving around SEO for the automotive industry, it helps to know what short- and long-tail keywords to use. These can make your dealership stand out from the competition.
You need to target keywords for each client based on in-depth local market research. So don’t just pick any set of keywords to use, but pick the ones most relevant to your area. Additionally, they should be relevant to the parts and services that you are offering in return.
So make sure to research, research, and research some more. Study the automotive industry market, study your particular market, and study the trends that exist within that niche.
Incorporate and Optimize For Auto Part Number
While some auto part buyers know the name of the parts they need, most search by part numbers. Thus, SEO for auto part numbers is critical for anyone selling automotive parts online.
With that, another tip for automotive SEO is to remember to research on the part numbers. Seeing if there is a significant search volume for that particular number helps in optimizing your site for auto parts.
There are a variety of tools on the web that will pull this data. Also, they can supply longer-tailed keywords that incorporate that part number. As a result, these combinations can capture a much wider net of searchers looking for the same part you’re selling in your inventory.
Thus, it is also best to remember to include Vehicle Makes and Models in SEO for Auto Parts. After all, users tend to search for more specific long-tailed keywords that include the make and model of their car.
They might search for “2007 Toyota Camry brake pads and rotors” or a specific phrase related to their vehicle.
Don’t Forget to Claim your Google My Business Page
Source: Google Business Profile.
When it comes to getting your business noticed online, a Google My Business page is a must. Its presence helps drive traffic to your site and makes your inventory more visible to those in search of a new product or service.
When you’re setting up your Google My Business page, be sure to include relevant details, including:
- a category;
- hours of operation;
- contact details;
- a profile picture; and
- the name and address of your business. It should match the information on your website.
Study and Mine Your Analytics
Web Analytics can help your business in many ways. It can tell you what’s working and what isn’t. It tells you:
- who’s visiting your site;
- where they’re coming from; and
- how to make your site more appealing to those visitors.
So a weekly review of your Website Analytics will keep you on top of everything. Particularly, which marketing efforts are working and which should be dumped.
Overall, aside from these tips listed here, it’s vital to start by understanding who you are as a business. So no matter what field you’re from, you can make a start with these Tips for Automotive SEO. Analyze what you have to offer, and the target market you’re planning to invest your services in.
Plan, Research, Implement, Monitor, and constantly make room for Improvements. From that, you will soon see the results of your growth and the budding potential of your business.