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Keyword Density In SEO: How Much Is Too Much?

Achieving optimum Keyword Density is the goal of many Content Writers. Too little, and your content might drown in the endless sea of information on the Internet. However, too many keyword mentions might get you flagged as a spammer. So you must learn about Keyword Density in SEO and how much is too much.

Search Engine Optimization, or SEO, is how you optimize your content to show up organically on a search engine’s results page. Being able to rank high on their search results means the less you pay for ads. In addition, with over 99,000 searches per second logged on Google’s search engine alone, ranking higher on SERPs means more clicks and a higher investment return.

How Does Keyword Density Affect SEO Ranking?

Search engines use bots to scour the Internet for content. First, they travel from site to site and gather data from each page they visit. Then, they list these data on an index, where algorithms analyze these pages. 

Keyword Density in SEO

It works similarly to a librarian that you find reading on the counter.

The only exception being, this librarian can read thousands of books per second while retaining each piece of information it reads.

When you ask the librarian for information, it will give you details about which books might contain the needed data by referring to the Keywords of what you are looking for, such as cooking. The more keywords you add, the better the accuracy of your search results. 

Keyword Stuffing: Brainwashing Your Readers

avoid cannibalism or stuffing

Keyword Stuffing is inserting your target keywords in every possible way, and some underhanded marketers do it to obtain high Keyword Density. However, SEO Specialists frown upon this outdated method.

Keyword Stuffing feels forced, spammy, and annoying to read. The feeling is similar to a Content Writer wanting to brainwash you by repeating the phrases repeatedly. However, most Search Engines nowadays list these kinds of content lower. Instead, they prioritize those with the optimum Keyword Density.

Keyword Cannibalization: Nom Nom Nom Keywords

Keyword Cannibalization is when too many Content Writers use similar Keywords in more than one piece of content. Again, using the librarian example, Keyword Cannibalization is about having way too many cookbooks in your library. Then, your readers will find so many cookbooks that they can’t find their desired book: a book about the history of cooking.

Fortunately, you can avoid Keyword Cannibalization with the help of SEO Audit Tools. In addition, hiring an SEO Professional will keep your content engaging and organic. These are essential factors for attracting new readers and maintaining Keyword Density so you can rank higher on many Search Engine Results Pages.

Keyword Density: A Content’s Relevance Per Unit of Keyword

Keyword Density is the number of keywords found on a webpage per unit of words. Thus, Keyword Density is calculated by dividing the article’s word count by the number of Keyword mentions. For example, if the Keyword appears twice in a 100-word composition, its Keyword Density is 2%.

Achieving optimum Keyword Density is the goal of many Search Engine Optimization Professionals. Stuffing too many Keywords will sink your content into the rankings. Having too little will have it ignored or labeled as irrelevant.

How To Maintain A Good SEO

avoid cannibalism or stuffing

SEO is the process of improving your website’s visibility. Therefore, many other factors affect Good Search Engine Optimization other than Keyword Density.

Website speed, performance, and content are important aspects to keep in mind in SEO.

Having SEO Reporting Software will improve your website’s health by giving reports on what and where to improve. Moreover, it improves efficiency by automating website optimization and data calculation.

What Is The Optimum Keyword Density For Good SEO?

There is no definite number for an optimum Keyword Density. News articles, for example, will need fewer keywords to deliver new reports properly. Moreover, some SEO-checking software, such as Yoast, has a different Keyword Density formula. For instance, Yoast has a ratio of 1/300 with an optimum density of 0.5% to 3%.

Appropriate Keyword Density makes your content much more natural and less forced. In addition, natural Keyword Density doesn’t require a particular order. As long as the same idea is given in the sentence, it’s counted as a keyphrase.

Keyword Clustering

Search Engine Crawlers often find specific groups of words that searchers frequently use. For instance, a person types in the query “Gaming PC,” and similar word combinations similar are added to the index of commonly used phrases. Keyword Clustering is the process of combining these groups of words.

These are sets of words that indicate searchers with similar meanings. Other than Keyword Density, Keyword Clustering also improves your SEO and establishes your audience and the content you create. 

SEO Versus SEM

Keyword Density in SEO

Search Engine Marketing (SEM) is a strategy for strategically placing your ads based on the Keyword searched. Meanwhile, Search Engine Optimization (SEO) is observing rules and loopholes to rank higher on SERPs naturally.

SEO is a more organic approach where results might be slow but much more effective. On the other hand, SEM will show immediate results. But in the long run, this marketing strategy can be expensive.

Keep Your Content Engaging

Most people nowadays need more engaging content. With tons of choices available to them at the flick of a finger, standing out is essential for captivating your target audience. 

In addition, user engagement is also an aspect that is important for SEO. A lengthy audience engagement also means a higher SEO score, and a higher score means you rank higher in SERPs.

Words Of Advice

The best practice for creating content is writing what you wish to convey. You can then optimize it to fit your SEO agendas. That way, your content will feel more natural than something created to pursue another agenda.

What’s most important is that you connect with your target audience. Creating content about a wide range of topics is good, but it won’t be enough if you wish to rank higher on SERPs. Observing proper Keyword Density is the best way to optimize the overall performance of your website, making it more prominent on SERPs.

Alex Belen

Alex Belen

If anyone loves a good laugh, it's Alex. She enjoys video games, anime and manga, and webcomics. Alex is also a lover of writing (and memes)! In addition, Digital Marketing is her new pastime, so she seeks out ways to inject fun into her articles on related subjects.

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