So you’ve created excellent content for a product or service, and you’re promoting it on Google Ads. Of course, Google Ads is a way to advertise your brand to audiences on the ‘Net with a Pay-Per-Click or PPC model. And it’s doing wonders for business! Now then, let’s say your Digital Advertising is going smoothly, but then — what’s this? Your rivals have learned the tactics that made you famous and applied them to themselves. And it worked for them. But what can you do? Well, as with any endeavor, you should know what you’re working with. Also, you need to learn some Google Ads tactics that can help you defend your spot!
Google Ads: How does it work?
Google has quite a few tools that help Digital Marketers, such as Search Console! Google Ads is another tool that can assist your marketing endeavors. Initially named Google AdWords in 2000, Google Ads is an avenue for Digital Marketing. With it, you “get in front of customers when they’re searching for businesses,” especially on Google Search or Google Maps. While Google Search Console monitors sites, Google Ads allows you to advertise your business and evaluate your performance. Another good point is that you only pay them once you gain website clicks or business calls.
They even have Google Ads specialists to help you make your campaign, find an agreeable budget, and share tips! (Of course, Google Ads has a Strike-Based System for Policy Violators. So watch out!)
Tactics to hold back your competitors on Google Ads
When it comes to Competitor Paid Search Analysis, you need to continuously fight off competitors for the best vantage points that can help attract customers. So whether you’re advertising on mobile, email, or social media, Google Ads is an avenue that can boost your Digital Advertising strategy by a large margin. Another thing to note is that halfway through 2022, Google will be switching primarily to Responsive Search Ads. Thus, you’ll want to focus on that as well.
Constantly monitor your rivals!
As stated earlier, you have to know who your rivals are to hold them back from Google Ads’ top spot successfully. You need to find the businesses that you’re contending with for attention. It’s not just about the audience, but also Google Ads too! Also, to add to this tactic, you can actually check out the competition with Google Ads’ Impression Metrics or Auction Insights. Additionally, there are a lot of Competitor Analysis Tools out there, such as Semrush!
Find their weaknesses.
Chances are, your rivals spied on you and found your recipe for success. Well, you have to find out what is and what isn’t working for them. An ideal tactic for holding back rivals from Google Ads is finding their weaknesses and exploiting them! So, let’s say a competitor advertises during certain times. So, why not promote your brand when your competitor isn’t, and gain the attention of an audience your rival didn’t take advantage of!
Be patient and keep on!
When a new competitor shows up at your pond, you can’t just pack up your strategies and leave! After all, you worked hard on your Digital Advertising campaigns. The addition of a new rival can lessen returns. Still, you have to be patient. However, this Google Ads tactic doesn’t mean that you have to suck it up! Instead, you may find that your rivals don’t have what it takes to advertise their brand continuously! Plus, Google Ads rewards consistent advertisers.
Moderation is crucial.
This Google Ads tactic can work whether your industry is teeming with rival advertisers or not. So, when you’ve got money to burn on Digital Advertising, it can be tempting to advertise to every channel you’ve got. But, that can result in being vulnerable to new competitors that focus on specific advertising channels that work best for them. So, it’s much better overall to practice moderation and limit your spending! Also, you can narrow down the areas you’re advertising to.
Focus on your clicks.
Connected to the Google Ads tactic to be patient and wait out your rivals, you should look at your clicks. So, you have to investigate how your clicks are doing and improve on them. In this way, they can result in higher visitor clicks! Thus, because you’re contending with new rivals that might have sweeter terms and conditions, you need to step it up. For example, you can become more upfront with pricing or play up your product or service’s advantages. Speaking of which!
Play to your advantages!
Since you have an eye on your competitors, you probably know about their strengths. So you turn their strategy around on them! So if they have advantages over you, respond by being upfront about why your product or service is the best! Next, take it a step further and apply this tactic of adding that advantage (plus your price) to your Google Ads. With this, you can also add real-life advantages, such as sales!
Get your brand in front of Internet users while they search for businesses!
In sum, Google Ads is an avenue to help brands advertise themselves on the Internet. Moreover, it has helped many brands reach out to Internet users who search for particular businesses! However, as with all industries, one cannot escape the threat of rivals taking over the spot you’ve carved for yourself.
One of Google Ads tactics is to always look out for your rivals, not in a way that helps, but instead to monitor their movements. Another is to find weaknesses to exploit. Plus, you need to ensure that every click matters. However, one should never forget to continue with their Paid Search endeavors, as stopping will mean wasting their hard work up to that point. Regardless of how many competitors you have to contend with, Paid Search experts should never give up on their Google Ads!
