In marketing, there are a lot of techniques that advertisers use to promote their business. They delve into different strategies, different approaches, and of course, venture on various platforms. One platform in particular that marketers are mainly using today is the video-sharing platform TikTok. And this article is a guide on how to schedule TikTok Posts to create a content calendar that works best for you.
TikTok: The Content Clockwork App for Just About Everyone
Launched in 2016, TikTok is a video-sharing Social Media platform where users can watch, interact, and post their videos anytime, anywhere. These videos on the app are mostly vertically shot and can last from 15 seconds to 10 minutes long.
Since TikTok’s launch in 2016, it’s continually gained traction. It’s become a hub for people to share their experiences and learnings with the world. As of January 2022, the platform has accumulated over one billion active monthly users.
Marketers worldwide recognized the potential TikTok has. And from then, businesses have used the platform to promote their products and create brand awareness.
The Impact it Has on the Marketing Industry
Video Marketing is extremely powerful, and TikTok is proof of that.
Since 54% of consumers want more video content from a business they support, brands have been utilizing TikTok to engage with their consumers. Most of these brands do it in the wittiest and most creative ways possible.
Through minute-long videos, they’ve introduced or reintroduced their products and services to the world.
What’s even better is that they’re creating more opportunities for brand awareness by posting these videos themselves or partnering with different creators on the platform.
After all, the app’s influencers have a 17.96% engagement rate. It’s the highest rate there is compared to other Social Media platforms.
Through TikTok ads, brands can send users to their websites, app pages on the app store, or promote through hashtags.
The app also lets businesses create filters, stickers, and lenses for TikTok users to insert their brand on their video content.
Aside from that, TikTok’s self-service advertising tools also indicate that marketers could reach 970.2 million users aged 18 and above in early April 2022.
That’s how much of a marketing potential this platform brings to the table.
How to Schedule a TikTok Post: The Ultimate Guide
However, if you’ve been on the app and have used it to share your videos, you know that preparing to post content in advance can be slightly taxing.
But what if you could schedule your TikTok post to manage your content better? Can you schedule your posts on TikTok?
The answer is, without a doubt, yes. Not only that but there are two methods to accomplish it:
- First, via a TikTok Account through your web browser; or
- Through a third-party Post Scheduler or TikTok Scheduler.
How to Schedule TikTok Posts #1: Scheduling Posts on a Desktop
To access desktop scheduling, you’ll need to create a Business Account or Creator Account. You can change your account type by visiting Settings > Account.
Step 1: Log in on Your Web Browser.
Sign in to your TikTok account on a web browser, and click the Upload icon at the top right-hand corner of your feed.
Step 2: Select Your Desired Video and Upload it to Your Account.
After that, you’ll be directed to the Upload video page. There you can:
- upload videos;
- add a caption including hashtags;
- edit the cover image;
- choose who can view your video; and
- set your privacy settings (including whether people can comment on or duet your video.)
Step 3: Schedule your video
Once you’ve uploaded and edited your post, click the schedule button to select a date and time for your post. Afterward, the time zone defaults to your computer setting.
Click to schedule your post, and that’s it! You’ve officially scheduled a TikTok post to your account.
This video will be listed on your Profile alongside the drafts, and it’ll automatically be posted on the date you selected. You’ll also receive a notification indicating that your post is finally live.
Like regular TikTok postings, you won’t be able to edit the video, captions, or scheduled time after scheduling it. However, to change what you’ve scheduled, you can re-upload it after making edits.
How to Schedule TikTok Posts #2: Through 3rd Party Accounts or TikTok Post Schedulers
If you’re not on a business account and are more comfortable working on your phone, there’s no need to worry. You can use different automation tools and applications to schedule TikTok Posts. Here are some of them.
1. Loomly
Source: Loomly.
An excellent posting and scheduling tool to manage your posts from organic to paid ads is Loomly. The app suggests post ideas to keep your content calendar filled with engaging, on-brand posts. It also integrates with several other Social Media channels aside from TikTok.
This tool is simple yet powerful, especially for planning, scheduling and interacting with content on TikTok. In addition, Loomly offers powerful analytics and audience interaction tools to help you optimize your TikTok account and stay informed about your audience.
The Base Price for Loomly starts at $26/yearly.
2. TikTok Scheduler
Source: TikTok Scheduler.
Another tool for scheduling your post is the mobile application TikTok Scheduler. This app helps content creators and businesses alike publish content efficiently.
It’s relatively new in the market, so you may have never heard of the platform. However, the platform has a straightforward approach to optimizing TikTok content! Its functions simply revolve around scheduling your videos ahead of time.
Although it’s relatively easy to use, TikTok Scheduler has one flaw: it lacks most of the features that other Social Media Management Tools offer.
Nevertheless, it’s an excellent choice for busy TikTok content creators or brands. If you only need assistance sticking to a regular schedule, TikTok Scheduler is your tool.
Plus, it’s free to use, so it’s perfect for creators and start-up businesses on a budget.
3. Later
Source: Later.
Last but not least is Later — the Social Media Management Tool that supports content creation and management for Twitter, Instagram, Pinterest, LinkedIn, and TikTok.
Later’s TikTok Scheduling tool lets you create a link in your bio that drives traffic to your website or other social profiles. This link is helpful for driving traffic to your website or other social profiles while also giving you insight into how much engagement and activity each platform offers your target audience.
The price for Later starts at $15/month, but it does offer a free plan with limited features.
Final Thoughts
Ensuring a successful marketing campaign is easy, especially when you know how to properly manage the content you put out. This helps you identify which platform gives the best leads and which ones you need to focus on and improve.
By scheduling your post on TikTok, you’re securing and creating a better content calendar for your brand or business. And most especially, you generate higher quality and better content for your viewers and consumers.
So, what are you waiting for? Schedule your posts now, and share with us in the comment section below your favorite ways of scheduling on TikTok!
