We know you’re busy with business, so we don’t want to keep you for long. So instead, let’s start discussing content marketing trends you can adopt and implement in 2022.
Content Marketing Trends in 2022
A/B Testing Web Content
Aside from conducting A/B testing on your paid advertising landing pages, you can also run A/B tests on your site’s popular blog posts and content pages. Doing so will help you determine if conducting the test will positively affect your conversion rate. Always strive to create engaging and compelling web content.
Podcasting
Podcasting is another content marketing trend that you should consider adopting in your marketing campaigns. Today, there is a growing population of podcast listeners all over the globe. As such, you should see it as an excellent platform for you to publish your content. You can even invite customers to share their experiences while using your products.
AR/VR
Millions of people will continue to use augmented reality (AR) or virtual reality (VR) in 2022. Year after year, the technology seems to keep on advancing. So, why not try to venture into this highly-technological field? Try to see how you can publish and promote unique, enticing, and engaging content through AR or VR.
Video Marketing
Aside from images and text, you can always rely on video marketing to promote your brand’s products and services. Videos can help you showcase what your business is all about. They can also help inform your audience what they can benefit from purchasing your product or availing of your services.
Shoppable Links
This 2022, you can also include shoppable links in your content management strategy. With shoppable links, your customers no longer have to leave the app or site where they saw your ad or content to purchase your products! Instead, they can continue browsing through social media after buying an item from your shop without leaving the app.
Data-Backed Insights
A great way to produce high-quality content is to leverage it with data-backed insights. Aside from your internal logs and records, you can also collect valuable insights from external sources, such as third-party sites and analytics software. So, venture into using data from external audiences, competitive insights, and market insights to create impactful content.
Content Creators as Brand Ambassadors
Another great way to publish educational or entertaining content is through content creators. With the help of content creators, your products can get featured on blogs, vlogs, podcasts, social media, and the like. So, start searching for online content creators whom you can turn into your brand ambassadors now!
User Experience
Another content marketing trend to remember is considering user experience when creating content. Remember that user experience is a factor to rank higher on search engine results pages (SERPs). Thus, the content you publish must be helpful to your target audience. Otherwise, search engines will see that your content cannot help with conversion.
3D Imaging
Aside from virtual reality and augmented reality, you can also use 3D imaging when producing your content. For instance, if you own a furniture shop, you can show your customers 3D images of the furniture you are selling. Doing so allows them to see better how their chosen furniture will fit in their own office, room, or home.
Brand Partnerships
You can also look into mutually beneficial partnerships to help grow your business. For instance, you can tap on other brands or a social media influencer to help promote your business. By collaborating with them for a project or social media event, you can both help promote each other’s products and services to your respective target audiences.
Social Media Video Platforms
Since we’ve already talked about social media, you may also want to use social media video platforms to promote your content. The most popular ones include TikTok, Instagram Reels, and Facebook Stories. In addition, you can create video challenges, lip-sync videos, and more! Just remember to keep your videos short, creative, and engaging!
Value-Driven Content
Let’s now talk about the final content marketing trend on our list. People today want brands to speak authentically about their products and services. So, make sure that the voice and tone you use in your content allows your audience to connect with you. They need to feel that you are there to help solve their problems. Remember also to be emphatic when addressing their queries and concerns.
We hope that you make use of the content marketing trends presented above. In addition, here are content creation strategies and tactics that you may find helpful.
